The Diamond Producers Association (DPA) is launching an $11 million ad campaign that is an unprecedented, cinematic telling of the natural diamond story. Titled "The Diamond Journey," the video chronicles the history of a beautiful rough diamond from its fiery subterranean origins to its place as the ultimate representation of love, commitment and meaningful moments. […]
About five weeks ago, Alrosa surprised its Instagram followers with a video that seemed to show a tiny rough diamond rattling around in the cavity of a larger one. The caption read, "A diamond in a diamond? We couldn't help but share this very special find with you." At the time, Alrosa wasn't quite sure […]
About five weeks ago, Alrosa surprised its Instagram followers with a video that seemed to show a tiny rough diamond rattling around in the cavity of a larger one. The caption read, "A diamond in a diamond? We couldn't help but share this very special find with you." At the time, Alrosa wasn't quite sure […]
The average American man knows after seven months of dating if his partner is "the one" and nearly half received not-so-subtle hints encouraging the proposal, according to a survey conducted for the Jewelers Mutual Insurance Group. Two of the top five methods of dropping hints included forwarding emails from jewelry websites (45%) and stopping in […]
Johnkoivulaite, a mineral that changes from deep violet to near colorless when viewed with polarized light, is the newest member of the beryl family, which includes emerald, aquamarine and morganite. The mineral is named after gemologist and author John Koivula, who is best known for his contributions to inclusion research and photomicrography. The 1.16-carat crystal, […]
Johnkoivulaite, a mineral that changes from deep violet to near colorless when viewed with polarized light, is the newest member of the beryl family, which includes emerald, aquamarine and morganite. The mineral is named after gemologist and author John Koivula, who is best known for his contributions to inclusion research and photomicrography. The 1.16-carat crystal, […]
Tourmaline comes in a wide variety of fiery, vibrant hues, such as red, green, yellow, orange, brown, pink and purple. October's birthstone is even available in bi-color and tri-color versions. But, the most coveted tourmaline of all is the neon blue variety that was originally unearthed in Paraiba, Brazil, in 1987. Gemologists learned that Paraiba […]
Tourmaline comes in a wide variety of fiery, vibrant hues, such as red, green, yellow, orange, brown, pink and purple. October's birthstone is even available in bi-color and tri-color versions. But, the most coveted tourmaline of all is the neon blue variety that was originally unearthed in Paraiba, Brazil, in 1987. Gemologists learned that Paraiba […]
Princess Beatrice, the granddaughter of Queen Elizabeth II, is rocking a new 3.5-carat diamond engagement ring from Italian real estate tycoon Edoardo Mapellu Mozzi. The ring, which reflects "Victorian and Art Deco fusion," features a round center stone flanked by smaller diamond baguettes in a platinum setting. Unlike her sister, Eugenie, who got engaged nearly […]
Welcome to Music Friday when we bring you fun songs with jewelry, gemstones or precious metals in the title or lyrics. Today, lead singer Rachael Price of Lake Street Dive delivers some sassy, unambiguous straight talk to aggressive males in the group's 2014 ditty, "Wedding Band." When introducing the song during live performances, Price jokes […]